Social Media Management Technologies and Strategies for Creating Business Value

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Synopsis

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Book details

Edition:
1st ed. 2016
Series:
Springer Texts in Business and Economics
Author:
Amy Van Looy
ISBN:
9783319219905
Related ISBNs:
9783319219899
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-09-10
Usage restrictions:
Copyright
Copyright date:
2016
Copyright by:
Springer International Publishing, Cham 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Computers and Internet, Nonfiction