The Executive's Guide to Enterprise Social Media Strategy How Social Networks Are Radically Transforming Your Business

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Synopsis

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Book details

Series:
Wiley and SAS Business Series (Book 42)
Author:
Mike Barlow, David B. Thomas
ISBN:
9781118005231
Related ISBNs:
9780470886021
Publisher:
Wiley
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-09-16
Usage restrictions:
Copyright
Copyright date:
2011
Copyright by:
John Wiley & Sons 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction