Pricing with Confidence 10 Ways to Stop Leaving Money on the Table

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Synopsis

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Book details

Author:
Reed Holden, Mark Burton
ISBN:
9781118045343
Related ISBNs:
9780470197578
Publisher:
Wiley
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-09-17
Usage restrictions:
Copyright
Copyright date:
2008
Copyright by:
Holden Advisors Corp., Concord, MA. 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction