Digital Darwinism Branding and Business Models in Jeopardy

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Synopsis

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Book details

Edition:
2015
Author:
Ralf T. Kreutzer, Karl-Heinz Land
ISBN:
9783642544019
Related ISBNs:
9783642544002
Publisher:
Springer Berlin Heidelberg
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-10-03
Usage restrictions:
Copyright
Copyright date:
2015
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Science