Social Innovation for Business Success Shared Value in the Apparel Industry

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Synopsis

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

Book details

Edition:
2014
Series:
BestMasters
Author:
Julia Schmitt
ISBN:
9783658054618
Related ISBNs:
9783658054601
Publisher:
Springer Fachmedien Wiesbaden
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-10-06
Usage restrictions:
Copyright
Copyright date:
2014
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction