Measuring Country Image Theory, Method, and Effects

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Synopsis

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Book details

Edition:
1st ed. 2016
Author:
Alexander Buhmann
ISBN:
9783658154073
Related ISBNs:
9783658154066
Publisher:
Springer Fachmedien Wiesbaden
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-10-07
Usage restrictions:
Copyright
Copyright date:
2016
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Language Arts, Nonfiction, Social Studies