Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives

You must be logged in to access this title.

Sign up now

Already a member? Log in

Synopsis

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

Book details

Edition:
2015
Author:
Patrick P.K. Ng, Cindy S.B. Ngai
ISBN:
9783662468814
Related ISBNs:
9783662468807
Publisher:
Springer Berlin Heidelberg
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-10-12
Usage restrictions:
Copyright
Copyright date:
2015
Copyright by:
Patrick P. K. Ng, Cindy S. B. Ngai 
Adult content:
No
Language:
English
Categories:
Language Arts, Nonfiction