The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

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Synopsis

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

Book details

Edition:
2nd ed. 2016
Series:
Quintessence Series
Author:
Philip Kotler, Roland Berger, Nils Bickhoff
ISBN:
9783662484906
Related ISBNs:
9783662484890
Publisher:
Springer Berlin Heidelberg
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-10-13
Usage restrictions:
Copyright
Copyright date:
2016
Copyright by:
Philip Kotler, Roland Berger, Nils Bickhoff 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Technology