Recommender Systems
Synopsis
Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales. On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.
Book details
- Author:
- Gérald Kembellec, Ghislaine Chartron, Imad Saleh
- ISBN:
- 9781119054245
- Related ISBNs:
- 9781119054252, 9781848217683
- Publisher:
- Wiley
- Pages:
- 256
- Reading age:
- Not specified
- Includes images:
- No
- Date of addition:
- 2019-11-06
- Usage restrictions:
- Copyright
- Copyright date:
- 2014
- Copyright by:
- N/A
- Adult content:
- No
- Language:
-
English
- Categories:
-
Computers and Internet, Nonfiction