Luxury China Market Opportunities and Potential

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Synopsis

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

Book details

Author:
Michel Chevalier, Pierre Xiao Lu
ISBN:
9781118181607
Related ISBNs:
9781119199755, 9780470823415
Publisher:
Wiley
Pages:
300
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-11-20
Usage restrictions:
Copyright
Copyright date:
2009
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction