Tuned In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

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Synopsis

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Book details

Author:
Craig Stull, Phil Myers, David Meerman Scott
ISBN:
9780470377772
Related ISBNs:
9781118258026, 9780470260364
Publisher:
Wiley
Pages:
224
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-11-27
Usage restrictions:
Copyright
Copyright date:
2008
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction