Master Data Management in Practice Achieving True Customer MDM

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Synopsis

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

Book details

Edition:
2
Series:
Wiley Corporate F&A (Book 559)
Author:
Dalton Cervo, Mark Allen
ISBN:
9781118085684
Related ISBNs:
9781118269053, 9780470910559
Publisher:
Wiley
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2019-12-12
Usage restrictions:
Copyright
Copyright date:
2011
Copyright by:
Dalton Cervo, Mark Allen 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction