Master Data Management in Practice Achieving True Customer MDM

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Synopsis

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

Book details

Series:
Wiley Corporate F&A (Book 559)
Author:
Dalton Cervo, Mark Allen
ISBN:
9781118085660
Related ISBNs:
9781118269053, 9780470910559
Publisher:
Wiley
Pages:
272
Reading age:
Not specified
Includes images:
No
Date of addition:
2019-12-22
Usage restrictions:
Copyright
Copyright date:
2011
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction