Cultural Studies of LEGO More Than Just Bricks

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Synopsis

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

Book details

Edition:
1st ed. 2019
Author:
Rebecca C. Hains, Sharon R. Mazzarella
ISBN:
9783030326647
Related ISBNs:
9783030326630
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2020-01-12
Usage restrictions:
Copyright
Copyright date:
2019
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Business and Finance, Education, Language Arts, Nonfiction, Social Studies