The Out-of-Home Immersive Entertainment Frontier Expanding Interactive Boundaries in Leisure Facilities

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Synopsis

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

Book details

Author:
Kevin Williams, Michael Mascioni
ISBN:
9781351884600
Related ISBNs:
9781315237954, 9781472426956, 9781472426956, 9781138440524, 9781138440524, 9781138440524, 9781472426956, 9781315237954
Publisher:
Taylor and Francis
Pages:
216
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-02-03
Usage restrictions:
Copyright
Copyright date:
2014
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Nonfiction