Policy and Marketing Strategies for Digital Media

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Synopsis

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Book details

Series:
Routledge Studies in New Media and Cyberculture
Author:
Yu-Li Liu, Robert G. Picard
ISBN:
9781317744115
Related ISBNs:
9781315794303, 9780415747714, 9780415747714, 9781138305946, 9781138305946
Publisher:
Taylor and Francis
Pages:
312
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-02-06
Usage restrictions:
Copyright
Copyright date:
2014
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Nonfiction, Social Studies