Marketing and Smart Technologies Proceedings of ICMarkTech 2019

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Synopsis

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Book details

Edition:
1st ed. 2020
Series:
Smart Innovation, Systems and Technologies (Book 167)
Author:
Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović
ISBN:
9789811515644
Related ISBNs:
9789811515637
Publisher:
Springer Singapore, Singapore
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2020-02-14
Usage restrictions:
Copyright
Copyright date:
2020
Copyright by:
Springer Nature Singapore Pte Ltd. 
Adult content:
No
Language:
English
Categories:
Computers and Internet, Nonfiction, Technology