Metaphor and Persuasion in Strategic Communication Sustainable Perspectives

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Synopsis

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

Book details

Series:
Routledge Studies in Rhetoric and Stylistics
Author:
Federica Ferrari
ISBN:
9781351743181
Related ISBNs:
9781315188461, 9781138732414, 9781138732414
Publisher:
Taylor and Francis
Pages:
270
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-03-14
Usage restrictions:
Copyright
Copyright date:
2018
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Communication, Language Arts, Nonfiction