The Art of Successful Brand Collaborations Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More

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Synopsis

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams.
In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets.
Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

Book details

Author:
Géraldine Michel, Reine Willing
ISBN:
9781351014458
Related ISBNs:
9781351014472, 9781138499607, 9781138499607, 9781138499614, 9781138499614
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2020-03-20
Usage restrictions:
Copyright
Copyright date:
2020
Copyright by:
G 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction