Advertising Media Planning A Brand Management Approach

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Synopsis

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Book details

Edition:
3
Author:
Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
ISBN:
9781317477617
Related ISBNs:
9781315706696, 9780765638311, 9780765626370, 9780765631961, 9780765631978, 9780765626356, 9780765626356, 9780765626363, 9780765626363
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2020-03-30
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
Taylor 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction