Entrepreneurship for the Creative and Cultural Industries

Synopsis

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.
Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.
This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.

Book details

Edition:

2

Series:

Mastering Management in the Creative and Cultural Industries

Author:

Bonita Kolb

ISBN:

9781000040012

Related ISBNs:

9780367817046, 9780367419738, 9780367419738, 9780367419721, 9780367419721

Publisher:

Taylor and Francis

Pages:

N/A

Reading age:

Not specified

Includes images:

Yes

Date of addition:

2020-03-31

Usage restrictions:

Copyright

Copyright date:

2020

Copyright by:

Bonita M. Kolb. The right of Bonita M. Kolb to be identified as author of this work has been asserted by her in accordance with sections 

Adult content:

No

Language:

English

Categories:

Art and Architecture, Business and Finance, Nonfiction