Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition

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Synopsis

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo

Book details

Edition:
3
Author:
Art Weinstein, D. Hank Ellison
ISBN:
9781439898406
Related ISBNs:
9780429248634, 9781439861288, 9781439861288
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2020-03-31
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
Art Weinstein 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction