Integrated Communication Synergy of Persuasive Voices

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Synopsis

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Book details

Author:
Esther Thorson, Jeri Moore
ISBN:
9781134780297
Related ISBNs:
9780203773475, 9781138992535, 9781138992535, 9780805813913, 9780805813913
Publisher:
Taylor and Francis
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2020-07-03
Usage restrictions:
Copyright
Copyright date:
1996
Copyright by:
Lawrence Erlbaum Associates 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Psychology, Sociology