Communication Research Measures A Sourcebook

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Synopsis

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.Originally published by Guilford Press in 1994, now available from Routledge.

Book details

Series:
Routledge Communication Series
Author:
Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
ISBN:
9781000106176
Related ISBNs:
9781003064343, 9780415871464, 9780415871464, 9780805852431, 9780805852431
Publisher:
Taylor and Francis
Pages:
416
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-08-26
Usage restrictions:
Copyright
Copyright date:
2004
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Communication, Language Arts, Nonfiction, Social Studies