Sales Force Design For Strategic Advantage

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Synopsis

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Book details

Edition:
2004
Author:
A. Zoltners, P. Sinha, S. Lorimer
ISBN:
9780230514928
Related ISBNs:
9781403903051
Publisher:
Palgrave Macmillan UK, London
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-12-08
Usage restrictions:
Copyright
Copyright date:
2004
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction