The DNA of Customer Experience How Emotions Drive Value

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Synopsis

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

Book details

Edition:
2007
Author:
C. Shaw
ISBN:
9780230210813
Related ISBNs:
9780230500006
Publisher:
Palgrave Macmillan UK, London
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-12-09
Usage restrictions:
Copyright
Copyright date:
2007
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Psychology