Strategic International Marketing An Advanced Perspective

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Synopsis

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Book details

Edition:
1st ed. 2011
Author:
T C Melewar, Suraksha Gupta
ISBN:
9780230356641
Related ISBNs:
9780230580244
Publisher:
Macmillan Education UK
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-12-10
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction