Financial Information and Brand Value Reflections, Challenges and Limitations

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Synopsis

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

Book details

Author:
Yves-Alain Ach, Sandra Rmadi-Saïd
ISBN:
9781119804192
Related ISBNs:
9781786305671, 9781119804208
Publisher:
Wiley
Pages:
192
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2020-12-13
Usage restrictions:
Copyright
Copyright date:
2021
Copyright by:
Wiley 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction