The Idea Writers Copywriting in a New Media and Marketing Era

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Synopsis

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Book details

Edition:
1st ed. 2010
Author:
T. Iezzi, N. n/a
ISBN:
9781137510440
Related ISBNs:
9780230613881
Publisher:
Palgrave Macmillan US, New York
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-12-13
Usage restrictions:
Copyright
Copyright date:
2010
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction