Practical Marketing Planning

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Synopsis

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy-to-use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.

Book details

Edition:
1st ed. 1997
Author:
John Cooper, Peter Lane
ISBN:
9781349255511
Related ISBNs:
9780333679074
Publisher:
Macmillan Education UK
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2020-12-14
Usage restrictions:
Copyright
Copyright date:
1997
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction