Psychology of the Consumer and Its Development An Introduction

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Synopsis

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Book details

Edition:
1999
Series:
The Springer Series in Adult Development and Aging
Author:
Robert C. Webb
ISBN:
9781461547631
Related ISBNs:
9780306460739
Publisher:
Springer US
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-01-16
Usage restrictions:
Copyright
Copyright date:
1999
Copyright by:
Springer US, Boston, MA 
Adult content:
No
Language:
English
Categories:
Nonfiction, Psychology