From Chinese Brand Culture to Global Brands Insights from aesthetics, fashion and history

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Synopsis

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Book details

Edition:
2013
Author:
W. Zhiyan, J. Borgerson, J. Schroeder
ISBN:
9781137276353
Related ISBNs:
9781137276346
Publisher:
Palgrave Macmillan UK, London
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-02-13
Usage restrictions:
Copyright
Copyright date:
2013
Copyright by:
W. Zhiyan, J. Borgerson, J. Schroeder 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Nonfiction