Shaping China’s Global Imagination Branding Nations at the World Expo

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Synopsis

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Book details

Edition:
2013
Series:
Palgrave Macmillan Series in Global Public Diplomacy
Author:
J. Wang
ISBN:
9781137361721
Related ISBNs:
9781137361714
Publisher:
Palgrave Macmillan US, New York
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-02-14
Usage restrictions:
Copyright
Copyright date:
2013
Copyright by:
J. Wang 
Adult content:
No
Language:
English
Categories:
History, Nonfiction, Philosophy, Politics and Government, Religion and Spirituality, Sociology