Internationalisation Process, Context and Markets

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Synopsis

This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.

Book details

Edition:
1st ed. 1998
Series:
The Academy of International Business
Author:
David Wilson, Graham Hooley, Ray Loveridge
ISBN:
9781349265565
Related ISBNs:
9780333699430
Publisher:
Palgrave Macmillan UK, London
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2021-02-18
Usage restrictions:
Copyright
Copyright date:
1998
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction