Casebook on General Management in Asia Pacific

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Synopsis

This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.

Book details

Edition:
1st ed. 1999
Author:
Dominique Turpin, Xiaobai Shen
ISBN:
9781349274741
Related ISBNs:
9780333717912
Publisher:
Macmillan Education UK
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2021-02-18
Usage restrictions:
Copyright
Copyright date:
1999
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction