Marketing Management Case Studies

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Synopsis

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

Book details

Edition:
1st ed. 1999
Author:
Kamran Kashani, Dominique Turpin
ISBN:
9781349275298
Related ISBNs:
9780333750070
Publisher:
Macmillan Education UK
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2021-02-18
Usage restrictions:
Copyright
Copyright date:
1999
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction