Pricing, Online Marketing Behavior, and Analytics

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Synopsis

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing.

Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

Book details

Edition:
2014
Author:
G. Viglia
ISBN:
9781137413260
Related ISBNs:
9781137413253
Publisher:
Palgrave Macmillan US, New York
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-03-15
Usage restrictions:
Copyright
Copyright date:
2014
Copyright by:
Aurelio G. Mauri 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Computers and Internet, Mathematics and Statistics, Nonfiction