Wanghong as Social Media Entertainment in China

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Synopsis

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.  Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo.  Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

Book details

Edition:
1st ed. 2021
Series:
Palgrave Studies in Globalization, Culture and Society
Author:
David Craig, Jian Lin, Stuart Cunningham
ISBN:
9783030653767
Related ISBNs:
9783030653750
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-03-28
Usage restrictions:
Copyright
Copyright date:
2021
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Nonfiction, Social Studies