Developing Global Business Communication in Asia A Business Simulated Case Study Approach

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Synopsis

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.
The book aims to help learners:


Use authentic workplace materials to solve problems using English


Understand how language can be used as a lingua franca effectively when communicating


Understand how intertextuality between shared spoken and written texts drives communication


Improve communicative performance in spoken and written texts


Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised

This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

Book details

Author:
Jane Lockwood, Neil Elias
ISBN:
9781000340075
Related ISBNs:
9780367356538, 9780367356521, 9780429340963
Publisher:
Taylor and Francis
Pages:
312
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-04-20
Usage restrictions:
Copyright
Copyright date:
2021
Copyright by:
Jane Lockwood and Neil Elias. The right of Jane Lockwood and Neil Elias to be identified as the authors of this work has been asserted by them in accordance with sections 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction