Marketing and Smart Technologies Proceedings of ICMarkTech 2020

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Synopsis

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Book details

Edition:
1st ed. 2021
Series:
Smart Innovation, Systems and Technologies (Book 205)
Author:
Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović, Ricardo Cayolla, Sandra Loureiro
ISBN:
9789813341838
Related ISBNs:
9789813341821
Publisher:
Springer Singapore, Singapore
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-04-24
Usage restrictions:
Copyright
Copyright date:
2021
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Business and Finance, Computers and Internet, Nonfiction, Technology