Research Themes for Events

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Synopsis

*The first book to cover events management from a research angle
*Includes a number of case studies to provide a well-rounded approach to the subject
*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Book details

Author:
Anna Borley, Alan Clarke, Larry Dwyer, Malcolm Foley, Matthew Frew, Gemma Gelder, Andrea Giampiccoli, Joe Goldblatt, Gordon Hunt, Leo Jago, Allan Jepson, Jennifer Jones, Seungwoo Lee, Clare Mackay, Kevin Markwell, Laura Misener, John Nauright, Gordon Waitt, Debra Wale
ISBN:
9781789244465
Related ISBNs:
9781780642529
Publisher:
CABI
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-05-21
Usage restrictions:
Copyright
Copyright date:
2013
Copyright by:
CAB International 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Travel