Principles of Marketing

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Synopsis

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Book details

Author:
Gary Armstrong, Lloyd C. Harris, Phil T. Kotler, Hongwei He
ISBN:
9781292269610
Related ISBNs:
9781292269566
Publisher:
Pearson Education Limited
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2021-06-09
Usage restrictions:
Copyright
Copyright date:
2020
Copyright by:
Pearson Education Limited 
Adult content:
No
Language:
English
Categories: