Visual Communication Insights and Strategies

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Synopsis

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers  Based on years of research, Visual Communication Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.   The authors teach theoretically-informed literacy and critical analysis of visual communication and show how to assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:  Reveals how to analyze visual imagery  Contains a research-based approach to the topic  Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained   Combines research, theory, and professional practice of visual communication  Designed for undergraduate and graduate courses in visual communication courses, as well as visual rhetoric, visual literacy, and visual culture, Visual Communication Insights and Strategies reveals how to apply rhetorical theories to visual imagery. 

Book details

Author:
Janis Teruggi Page, Margaret Duffy
ISBN:
9781119227298
Related ISBNs:
9781119226475
Publisher:
Wiley
Pages:
336
Reading age:
Not specified
Includes images:
No
Date of addition:
2021-06-11
Usage restrictions:
Copyright
Copyright date:
2021
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Language Arts, Nonfiction, Social Studies