The Practice of Government Public Relations

Synopsis

Along with such traditional management tools as budgeting, HR, planning, and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st-century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies. 
The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve political interests. The book focuses on practitioners throughout the public sector, including the U.S. federal government, state and local governments, and public administrators outside of the U.S.  Several new chapters address the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications.  In addition, two new chapters examine the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement. 
The Practice of Government Public Relations, Second Edition is designed to help government managers at various levels of administration looking to specialize in public relations, those assigned to communications offices, and program managers seeking innovative and cost-effective ways to implement their programmatic missions. It will also be of interest to students of publication administration who will become the government workers of the future. 

Book details

Edition:

2

Series:

ASPA Series in Public Administration and Public Policy

Author:

Mordecai Lee; Grant Neeley; Kendra Stewart

ISBN:

9781000394962

Related ISBNs:

9781003177654, 9781032011981, 9781032011929

Publisher:

Taylor and Francis

Pages:

314

Reading age:

Not specified

Includes images:

Yes

Date of addition:

2021-07-20

Usage restrictions:

Copyright

Copyright date:

2021

Copyright by:

Taylor & Francis. The right of Mordecai Lee, Grant Neeley and Kendra Stewart to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 

Adult content:

No

Language:

English

Categories:

Nonfiction, Politics and Government