Understanding Communication Research Methods A Theoretical and Practical Approach

You must be logged in to access this title.

Sign up now

Already a member? Log in

Synopsis

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.
Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout.
This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally.
It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.

Book details

Edition:
3
Author:
Stephen M. Croucher, Daniel Cronn-Mills
ISBN:
9781000452617
Related ISBNs:
9780367623661, 9780367623685, 9781003109129
Publisher:
Taylor and Francis
Pages:
328
Reading age:
Not specified
Includes images:
No
Date of addition:
2021-09-28
Usage restrictions:
Copyright
Copyright date:
2022
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Nonfiction, Social Studies