Visual Communication Understanding Images in Media Culture

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Synopsis

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book:

Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
Shows students how to combine approaches and methods to best suit their own research questions and projects 

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 

Book details

Edition:
First Edition
Author:
Katy Parry, Giorgia Aiello
ISBN:
9781526417121
Related ISBNs:
9781526417145, 9781412962230, 9781526417138, 9781412962247
Publisher:
SAGE Publications
Pages:
312
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2022-02-25
Usage restrictions:
Copyright
Copyright date:
2020
Copyright by:
Giorgia Aiello and Katy Parry 
Adult content:
No
Language:
English
Categories:
Nonfiction, Social Studies