The Customer Education Playbook How Leading Companies Engage, Convert, and Retain Customers

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Synopsis

Deliver maximum value to customers and clients with this blueprint to customer success  In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.   In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also:  Learn why you should prioritize customer learning and invest in customer training and education  Discover how to create a detailed customer success and retention plan that emphasizes delivered value  Determine how to implement a learning strategy that maximizes and scales lifetime customer value  Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul. 

Book details

Author:
Daniel Quick, Barry Kelly
ISBN:
9781119822516
Related ISBNs:
9781119822509
Publisher:
Wiley
Pages:
240
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2022-04-14
Usage restrictions:
Copyright
Copyright date:
2022
Copyright by:
Thought Industries, Inc. 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction