Marketing Recorded Music How Music Companies Brand and Market Artists

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Synopsis

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Book details

Edition:
4
Author:
Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
ISBN:
9781000585148
Related ISBNs:
9780367721176, 9780367693947, 9781003153511
Publisher:
Taylor and Francis
Pages:
486
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2022-06-12
Usage restrictions:
Copyright
Copyright date:
2022
Copyright by:
Tammy Donham, Amy Sue Macy and Clyde Philip Rolston, The right of Tammy Donham, Amy Sue Macy and Clyde Philip Rolston to be identified as authors of this work has been asserted in accordance with sections 
Adult content:
No
Language:
English
Categories:
Music, Nonfiction, Technology