Advances in National Brand and Private Label Marketing Ninth International Conference, 2022

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Synopsis

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

Book details

Edition:
1st ed. 2022
Series:
Springer Proceedings in Business and Economics
Author:
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
ISBN:
9783031065811
Related ISBNs:
9783031065804
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2022-06-27
Usage restrictions:
Copyright
Copyright date:
2022
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Psychology, Sociology