The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

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Synopsis

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Book details

Edition:
2010
Author:
Philip Kotler, Roland Berger, Nils Bickhoff
ISBN:
9783642145445
Related ISBNs:
9783642145438
Publisher:
Springer Berlin Heidelberg
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2022-06-30
Usage restrictions:
Copyright
Copyright date:
2010
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction